Bank of Melbourne Rebrand
CLIENT: Bank of Melbourne
I was part of the surprisingly small team that relaunched St. George Bank as Bank of Melbourne.
I came on board as a project role to:
understand the scope of the rebrand from a written communications perspective
update hundreds of existing documents with the new brand voice
work some seriously long nights!
This project was a huge team effort, and I'll never read a letter or email from my bank the same way!