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Council consultation

Client: Primus/Toowoomba Regional Council
Timeframe: October-December 2017
Highlight: learning new Facebook tricks!

Toowoomba Regional Council decided to outsource the consultation process of the Central Highfields Master Plan (to Carey Crimmins of Primus).

My role was to:

  • consult on the best possible ways to market the research project online
  • establish the online marketing channels, especially the Facebook group (groups had recently been changed by Facebook, so there was a lot of re-learning to be done!)
  • provide advice throughout the project as to the best way to monitor and manage the online channels

Do you need some mentoring about the best way to use online marketing? i'd love to help!