Client: Primus/Toowoomba Regional Council
Timeframe: October-December 2017
Highlight: learning new Facebook tricks!
Toowoomba Regional Council decided to outsource the consultation process of the Central Highfields Master Plan (to Carey Crimmins of Primus).
My role was to:
- consult on the best possible ways to market the research project online
- establish the online marketing channels, especially the Facebook group (groups had recently been changed by Facebook, so there was a lot of re-learning to be done!)
- provide advice throughout the project as to the best way to monitor and manage the online channels